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EXAMPLE WEBSITE REVIEW
https://www.example.com/
Generated with AI buyer profiles and automated checks by Tech With Tam.
Your site's accreditation and years in business give visitors evidence of experience. Pricing and the next step after an inquiry are less clear. The suggested changes focus on those questions while preserving the purpose of the impersonation warning.
These are suggestions for you to weigh against what you know about your buyers and your business.
These suggestions are ranked by the AI buyer feedback and where each issue interrupted the path to an inquiry.
Why it matters
Five of the six AI buyer profiles questioned whether you're taking inquiries, even though none left the homepage. The banner is on every page, so clarifying it gives every visitor the same contact instructions.
Now
Your banner explains the impersonation problem, then asks visitors to limit contact.
A website developer in Springfield or nearby is trying to steal our brand identity. We are not running ads and do NOT have a scheduling or booking page - if you see ads or booking pages from us, please let us know. We are limiting our exposure - please use our contact form if you need us. Thank you!
The fix
Suggested wording
We aren't running ads or using online booking. For inquiries or suspected impersonation, use our contact form.
Why it matters
Four of the six AI buyer profiles stopped at the contact page over required fields and an unclear reply process. Making those fields optional lets visitors ask about your services first.
Now
The form requires a phone number and referral source, but doesn't explain what happens after someone sends it.
Phone (required). How did you hear about us? (required). SUBMIT
The fix
Suggested wording
Tell us what you'd like help with. We reply by email within ____ business days to arrange a free ____-minute consultation.
Why it matters
All six AI buyer profiles asked about price and timing before committing to a consultation. A starting price and typical timeline let them decide whether to contact you.
Now
Your services page offers a free consultation without prices, timelines or coaching terms.
The fix
Suggested wording
Consulting projects start at $____ and usually take ____ to ____ weeks. Monthly coaching costs $____ and includes ____ calls.
Strong means the checks support it. Needs work means there's a specific gap. Missing means the review couldn't find it. The notes explain each rating.
What's working: Your headline names your service and location, so local buyers can see who you help.
What's missing: It leaves the work itself broad. Name the problems you help with, such as scheduling, hiring or a business handover.
What's working: Your accreditation, 15 years in business and named reviews give buyers reasons to trust you.
What's missing: The reviews focus on you as a person. Add one example that shows the client's problem, what you did and the result.
What's working: Every page gives visitors a consultation button and a phone link.
What's missing: The banner points to the form while the buttons say "CALL NOW." Give visitors one consistent route, with a reply time.
What's working: Your pages have titles, and the crawler rules allow search engines to read the site.
What's missing: Your homepage has no search description. Add one that explains your services, and make the main heading stand out from the other headings.
What's working: The crawler rules allow the AI tools checked in this review to read your pages.
What to check next: That confirms access. The review hasn't checked whether these tools recommend your business or describe it accurately.
AI BUYER FEEDBACK
These are AI buyer profiles based on your answer to "Who you sell to." Their reactions give you questions to test with real customers. The counts below describe simulated choices on each page. The offer page describes your services, products or pricing.
On your site: "We are limiting our exposure - please use our contact form if you need us."
Does this business have capacity for a new client? The banner asks me to use the form, but the button says to call.
The banner says to use the form, and the buttons say to call.
On your site: "Her energy and knowledge are truly exceptional."
Have they helped a family manufacturing business manage a leadership transition?
The reviews don't describe a client's problem or a result, so buyers can't compare it to their own situation.
On your site: "schedule your free consultation with a Small Business Consultant"
Can they work within my $2,000 to $4,500 budget and start within a month?
With no price or timeline, buyers can't check whether you fit their budget.
On your site: "Business coaching to help business owners and teams drive to their goals through weekly calls or webinars"
What does the coaching include, and how long would I need it?
The coaching description leaves out what's included, how it's billed and how long it runs.
On your site: "Schedule Consultation"
Will this book an appointment or send a request? I need to know when someone will respond.
The heading suggests you're booking a time, but the form only sends a message and gives no reply time.
On your site: "How did you hear about us?"
I have to answer a marketing question just to ask about their services.
A required marketing question adds work before the buyer has asked anything.
Add the details that fit the services you offer. These suggestions don't mean you need a new service for every buyer profile.
Needs to see: Proof you've cut scheduling mistakes for a business like theirs, plus a price and start date.
Add: If you offer scheduling projects, add the scope, price range and timeline to Consulting Services, with one relevant client example.
Needs to see: What an expansion plan includes and what it costs.
Add: On Consulting Services, describe what your expansion planning covers, how long it takes and the price range.
Needs to see: The monthly price, how many calls and how to cancel.
Add: On Business Coach, state the monthly fee, calls included, cancellation terms and what the first month covers.
Needs to see: Confidence the first conversation stays private, and what the transition looks like.
Add: If you offer leadership transitions, explain the main stages on Consulting Services and how you handle confidential inquiries.
Needs to see: A hiring project that finishes before busy season.
Add: If you offer hiring projects, show the scope, timeline and fee on Consulting Services.
Needs to see: They want a sales plan with a timeline and a way to measure progress.
Add: If you offer sales planning, show the fee, monthly milestones and a real client result on Consulting Services.
Check that the suggested wording matches the services and terms you offer before publishing it.
TECHNICAL CHECKLIST
These notes separate what the review found from what still needs checking. Crawler access shows whether a tool is allowed to read your pages. It doesn't establish where your business appears in search or AI answers.
Now: When someone shares your homepage, the preview shows an image and title but no description.
The fix: In your homepage settings, add the search description and check the social preview. Share the link with yourself to see what appears.
Why it matters: A shared link should explain the service before someone opens it. The current preview leaves that description out.
Now: Your site doesn't have this optional file.
The fix: Skip this for now. The business details above matter more.
Why it matters: This optional file provides a summary for tools that support it. Address the confirmed gaps in your business details first.
Now: Your homepage has a title but no search description.
The fix: In Squarespace, open the homepage SEO settings. Add a description naming your services, location and the next step for a visitor.
Why it matters: A search description gives Google a summary it can use below your page title. Google may choose different text to match the search.
Now: Most pages have two main headings, because the scrolling banner text is set as one.
The fix: Make the banner a Heading 2. On Business Coach, About and Meet Jordan Lee, keep the page title as Heading 1 and change the second Heading 1 to Heading 2.
Why it matters: A distinct main heading helps visitors understand the page. It also gives Google a clear title candidate for search results.
Now: The business details Google reads list your phone number but not your street address or services.
The fix: In Squarespace, check Business Information for your correct address. Ask your web developer to check that the structured data includes your services.
Why it matters: Structured data gives search engines the business details in a consistent format. It supports accurate descriptions of your services and location.
Now: Your pages fit phone screens. Three AI buyer profiles said the cookie panel covered the content.
The fix: Open your site on your phone and check that the cookie panel closes easily and doesn't hide the contact button.
Why it matters: A page can fit a phone screen while a panel still covers the content. Check whether visitors can read the services and reach the contact button.
Now: Your logo has a description. The team and service photos weren't checked.
The fix: In the page editor, check the team and service photos. Add or improve descriptions where needed.
Why it matters: Screen readers read these aloud, and Google uses them to understand your images.
Now: This review didn't measure page speed.
The fix: Use Google PageSpeed Insights to test the homepage on mobile. Ask your web developer to review any loading problems it identifies.
Why it matters: A speed test can show whether loading time is a problem on phones. This review has no measurement to judge it.
Now: Every page has a working phone link.
The fix: Add a link to the contact form on every page, since your banner points people there.
Why it matters: Buyers who are ready to reach out can do it from whatever page they're on.
Now: The crawler rules checked in this review allow access to your pages.
The fix: No change needed. Check it again if you change your site's search settings.
Why it matters: These rules control which pages search engines can retrieve. Keeping your service pages accessible lets search engines read their content.
Now: Your site has a sitemap listing every page.
The fix: If you haven't already, submit https://www.example.com/sitemap.xml in Google Search Console.
Why it matters: It helps Google find new pages faster, including ones few other pages link to.
Now: Your site uses HTTPS, and old http links send visitors to the secure version.
The fix: No change needed.
Why it matters: Browsers warn visitors away from sites without it, and it protects what people type into your contact form.
Now: ChatGPT, Claude, Perplexity and Google's AI tools are allowed to read your pages.
The fix: Keep search access enabled. Check search and training crawler settings separately, since they serve different purposes.
Why it matters: Crawler access lets these tools retrieve your pages. Whether they recommend your business needs a separate check.
YOUR NEXT STEP
Each AI profile assessed all three pages separately. Leaving means ending the visit rather than reading on or getting in touch. These are simulated choices to help you decide what to test with real visitors.
0 of 6 AI profiles chose to leave this page.
4 of 6 AI profiles chose to leave this page.
4 of 6 AI profiles chose to leave this page.
Start with the banner. Keep the warning's purpose, and make the contact route clear.
Then make the two form fields optional and add a reply time. Add starting prices when you've confirmed the figures.
This example shows the report format. Your own review includes one free re-check after you make changes.
If you'd like to talk it through, book a free 30-minute call (opens in a new tab) with Tam.