# Business and Offer Context

Use this document when an AI needs to understand what your business does, what you sell, and what your offer helps someone change.

Replace the bracketed instructions with your own information. Delete any section that does not apply. If something is still undecided, write `To confirm` instead of guessing.

## Business overview

- **Business name:** [Name]
- **What the business does:** [Explain it in plain language]
- **Who the business serves:** [Specific customer groups]
- **Business model:** [How the business earns money]
- **Current priority:** [What the business is focused on now]

## Offer

- **Offer name:** [Name]
- **Offer type:** [Service, product, course, membership, software, or another format]
- **What someone receives:** [Concrete deliverables or experience]
- **How it is delivered:** [Process, format, duration, and level of support]
- **Price or price range:** [Current price, range, or `To confirm`]
- **Who it is for:** [Best-fit buyer and situation]
- **Who it is not for:** [Poor-fit buyer or situation]

## Problem and outcome

- **Problem the offer addresses:** [The specific situation or repeated problem]
- **Why that problem matters:** [The practical consequence]
- **Desired outcome:** [What the customer wants to be able to do, change, or understand]
- **What changes after the offer:** [Observable difference in work, behavior, capacity, quality, or risk]
- **What the offer cannot promise:** [Limits, dependencies, or outcomes outside your control]

## Method and point of view

- **How the offer works:** [The main process or mechanism]
- **Why you use this approach:** [Reasoning behind the method]
- **What you do differently:** [Specific difference supported by evidence]
- **Common alternative:** [What the buyer may try instead]
- **Tradeoffs:** [Time, effort, cost, skill, or involvement required]

## Proof

- **Relevant experience:** [Direct experience that supports the offer]
- **Customer evidence:** [Verified outcomes, examples, or testimonials]
- **Artifacts:** [Samples, screenshots, walkthroughs, or before-and-after materials]
- **Claims that still need proof:** [List them rather than presenting them as facts]

## Current offer state

- **Lifecycle status:** [Idea, draft, beta, available, paused, or retired]
- **Availability:** [Who can access it now]
- **Last reviewed:** [YYYY-MM-DD]
- **Source of truth:** [Where current pricing, availability, and terms are maintained]

## Boundaries for AI

- Do not invent pricing, availability, features, customer results, or guarantees.
- Do not describe a planned or draft offer as available.
- Separate confirmed facts from working ideas.
- Flag missing information that would materially change a content idea.